A strategic brain & creative heart.
With a gentle shake and enticing wink, she'll make you want to let loose those yummy parts of you.
The ones that make you irresistibly different, but take a little more courage to love and show off to the world.
Hey honey, I’m Anucia, the one doing all the shakin’ and winkin’.
Working with small business owners has taught me that the curious and weird ones are going to change the world. We push against expectation and create the spaces we crave. Helping you find your special somethin’ and the confidence to share it unapologetically, is what I’m all about.
My greatest passion* is helping heart-led humans with creative spirits express their whole, gorgeous selves in their brands.
I want to see people live in juicy, messy, disgustingly drippy fullness in every part of their existence and it feels pretty good to be a part of getting them there.
For so much of my life I tried to squish into a box that didn't fit, feeling lost and less because of my otherness. The journey back to loving all of me and sharing my difference with fierce passion has shaped me more than anything.
It’s what makes me desirable and powerful in my business. And the same goes for you, superstar.
*Ok, I lie. My greatest passion is matching the perfect condiment to a meal, but we shouldn't turn all of our passions into businesses, even if they could change the world.
Are you enticed?
Let me introduce myself…
✦ My name’s Anucia de Boer. I’m a yummy mongrel mix of Sri Lankan from my Mama and Dutch from my Papa.
✦ I’m an Aries. I have no idea what that cosmically means but I love it because my bro and grandma are too.
✦ I love food, dancing and singing in my undies, my cat, innuendo, being with people I love, adventuring with my boo, styling hot fits and having a good time.
✦ I hate sultanas and people with no self awareness.
✦ I’ve been a hella leader in areas like brand & marketing strategy, people & culture, business operations and project & event management to name a few. You can check my credentials on LinkedIn.
✦ I’m a sun and water loving mermaid and I only return to land when the disco calls.
✦ My big sister has imprinted on me so hard that I subconsciously name all my stuff with her initial S - lucky it looks great in a logo!
✦ I have two tattoos and the only reason I don’t have more is because my other job is modelling.
✦ Actually, I’m a multi-hyphenate creative with a range of fun outlets for my energy.
All of them lend to each other in a beautiful masterpiece of talents.
— Beyoncé
My melanin’s poppin’
Living in this sun-kissed skin has shaped so much of how I experience the world.
My mixed heritage is the richest part of my identity, but has also brought hardship and frustration. I’m not alone in this.
There’s something so yummy about being with a person who gets a part of your lived experience. When it comes to building your business, it can help you break through challenges that others just can’t understand.
I’m excited to work with people of colour and make my network oozy rich with diversity.
I’m going to create space for us.
This is my promise to you and to myself.
Space where we can be ourselves and openly talk about the issues we face. Together we’ll find new ways to navigate business (and life) that won’t diminish our heritage and culture or uphold a system of whiteness.
If you’re a BIPOC marketer or creative who’s landed here, come through and say hi. I’ll keep you in the loop as this community grows.
I’m also committed to doing the work to make my space a safe and fun one for queer, neurospicy and disabled hunnies. When you live outside the box, that’s where you tend to you find your community and I hope to build one that you feel belonging in.
Fallen in lust?
Honey, I don’t blame you. She presents like a well-refined-will-get-you-feeling-euphoric cocktail. Because she is.
Sign up to my mailing list to try me in cocktail form The Salty Sweet Paloma. It comes with a side of my Brand Vibe Check, a health check for your business’ energy.